Customized envelopes for your business are the first thing your target customers see when they receive mail from you. It is important to highlight the purpose of each delivery act. The design of your envelope should always reflect your brand for reaching out to potential customers and engaging with customers.
Custom envelopes printing can spark delight and evoke trust in your customers. It is an opportunity to remind them that your business pays meticulous attention to details and gives importance to little things.
If you want to make a lasting impression with your envelopes, you need to pay attention to their design. To make them stand out, here are the design tips you should follow.
- Choose the Right Material
The material you choose for your business envelopes plays a vital role. You should choose high-quality, durable materials that reflect your brand image. With high-quality materials, you can convey professionalism. Moreover, you can consider eco-friendly options, such as Tyvek, to align your printing choice with sustainable practices. This improves your brand reputation.
You might not, but tactile experience matters more than you think. A heavier envelope holds more value than a flimsy one. Remember, the finish of the envelope plays a crucial role. Your customized envelope printing is a plate for your message. It does not have to be wrapped in velvet or gold-platted but must feel like it belongs to someone who cares.
- Keep the Design Minimal but Not Empty
Who likes visual noise! Excessive text, oversized fonts, and each color of the rainbow can make your custom envelope printing more desperate. However, minimalism also does not mean blank space. A blank business envelope with just a return address exudes the charm of a bill collector.
When you are searching for envelope printing near me and planning the design, your goal must be to make it intriguing rather than exhausting. A well-crafted design must act as a teaser of your brand. It entices your recipient to open it without being pestered. Too little design might seem sparse, while too much might make it look cluttered.
The trick is to achieve a perfect balance. A unique color choice, well-placed logo, or small design detail that grabs attention without shouting for attention will make it stand out.
- Focus on Readability
Ornate fonts are fun until learn no one can understand them. Your recipient should not require a cryptographer to figure out your logo or address on the envelope. Stick to professional, clean typefaces that warrant clarity. The same is true for the font size. Minute font size can only please ants.
Your envelopes serve as a tool to make a first impression on your brand. So, if someone is unable to read it easily, you are sending them the message that you are too busy to ensure clarity for your customers’ benefit. Choose readable, clear fonts to make it easier for potential customers to understand what’s printed on the envelope.
- Use Your Brand Colors
Make sure that the color scheme of your envelopes depends on the colors that you use in the logo of your brand or other visual assets, such as brochures, websites, or business cards. It ensures your recipients take it as an authentic message from your company.
But conventional white envelopes are still the most used ones for mailing. With a pop of colors, you can make these envelopes stand out. If you are choosing a white base, include text or design in complementary colors. It will help you match your envelopes with other visuals of your brand, such as a website or logo.
- Provide Relevant Information
A branded and customized envelope must have relevant details for your recipients to read. The information you must include is the name of the sender and the mailing address. You can add your website address, phone number, or social media handles if needed.
Other than that, make sure that the envelope has a business logo at the corner or top. It will instantly warrant the message and authenticity of the envelope.
- Choose Your Brand Font
Make sure that you incorporate the brand font into the business name and other text you have added to your envelope. It is a part of your branding efforts. By using your brand font, you can make your customized envelope look more recognizable and cohesive for the recipients.
Conclusions
Customized envelopes are incredible stationeries to project the personality, values, and identity of your brand. As a smart business owner, you should design it to make an impression and not simply send a message to your customers.
